Soda Brands’ Tumultuous Relationship with Celebrity Endorsement
Introduction In the glamorous world of advertising, few relationships are as high-profile and, at times, as turbulent as the one between soda brands and celebrity endorsements. From Pepsi’s iconic campaigns to Coca-Cola’s memorable jingles, soda companies have long relied on star power to boost their appeal. However, this partnership is not without its pitfalls. In …
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